Larry H. Miller Colorado Jeep to Open in Summer 2019
Jeep stand-alone dealership will be the first in the Denver Metro area, one of only 14 in the U.S.
Larry H. Miller Dealerships announced that Larry H. Miller Colorado Chrysler Jeep in Aurora is undergoing a four million dollar rebranding and complete reconstruction to open in summer 2019 as Larry H. Miller Colorado Jeep. The new dealershipwill be the first on the Havana Motor Mile and in the Denver Metro area to offer only the Jeep brand, creating a more tailored lifestyle experience for the customer that focuses on the freedom and adventure that Jeep embodies. There are currently 14 Jeep stand-alone dealerships in the country, with 39 under construction.
“We are excited to bring this Jeep concept store to the Denver Metro area to further meet the needs of Colorado customers seeking a brand that matches their lifestyle needs and can tackle the Rocky Mountain terrain,” said Ray Reilly, senior vice president, Larry H. Miller Dealerships. “We look forward to introducing the highly anticipated Jeep Gladiator, in addition to carrying a large inventory of other brand standouts like the Wrangler, Cherokee and Compass.”
Dealership improvements will include a total transformational exterior redesign that combines a modern mix of dark gray and wood to evoke the rugged outdoors. The 29,000-square-foot building will include an enlarged showroom and lounge areas that will provide an enhanced customer experience within a warm, comfortable environment.
According to Fiat Chrysler Automobiles (FCA), 2018 Jeep brand sales were the best on record with an increase of 17 percent and a total of 973,227 vehicles sold. To embrace this upward trend, in late 2016, FCA announced plans to have stand-alone Jeep stores at some of its 2,529 dealerships in the U.S., and today aims to see 300 Jeep-only stores nationally by 2020.
Larry H. Miller Colorado Jeep is located at 350 S. Havana St. in Aurora, Colorado.